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Post by Yonno on Mar 23, 2005 9:45:19 GMT -5
Leeds have agreed a new five-year sponsorship deal with Admiral in an agreement which will revive memories of the 1970s.
No financial details have been released about the contract which renews a relationship initially established in 1973 when Admiral and Leeds launched the first-ever branded football shirts.
And, in what could be a good omen for the Elland Road side, Admiral were also kit sponsors when Leeds won the league title in 1992.
As part of the deal, Admiral will also launch a range of retro Leeds shirts.
Tony Hutchinson, chief executive of IBL plc, which owns Admiral said: "We are delighted to once again associate Admiral with one of the most famous football clubs in the world.
"Leeds United and Admiral pioneered the replica market in the early 1970s, and this new agreement will significantly enhance Admiral's visibility both nationally and internationally, and bring substantial benefits to both parties."
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Post by Darren on Mar 23, 2005 9:49:03 GMT -5
i wasnt the biggest fan of the 92 kit but it's good that we've got out of the deal we got now. We had no control over anything, but we get to make the desicions this time.
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Post by Yonno on Mar 23, 2005 10:02:04 GMT -5
no the sick yellow away shirt was particulaly rancid looking but im interested about the retro shirts, im a big fan of retro kits
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Post by Darren on Mar 23, 2005 10:07:16 GMT -5
and it'll be a good money spinner for us
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